What ad networks mean from advertisers and publishers
All the major ad networks ask you to choose the type of account and sign up as an advertiser or a publisher. But not all of them explain what they mean by these two statuses and what the purpose of each account is. Here we will clarify that.
Who are advertisers in an ad network?
Let’s start with a real case? Let’s say you want to advertise and earn money from someone else’s goods or services. You might think that you need an advertiser account. 99% of the time, this would be the wrong choice. On average, major networks understand “advertising” to mean creating ads and choosing tactics for how, where, and to whom to display them. What advertisers do:
- Create an offer (a new iPhone, a Christmas Sale, a dating app).
- Create ads that illustrate that offer (ex: a 780×90 banner, a popunder with images and text, a short video)
- Design a landing page with this offer (a landing page or a website).
- Plan how to attract thousands of visitors to this page so they see the offer and buy goods, services and software.
Here we are. Advertisers are those who have some products they want to sell (goods, services, software, etc.). They can be “direct” which means they own and sell the product they produce. Like Sony is selling its new playstation series series. They can also be agents: Advertising agencies acting on behalf of a direct advertiser, resellers, supply chains (retailers, merchants) and many many more.
If you want to make money selling goods or services, you will necessarily have to advertise them online. Then you need an advertiser account.
Advertiser – Definition
How advertisers earn
We now know that companies and agencies pay to display their offers, which are peppered with useful goods and services. In fact, they put large budgets into advertising. It is predicted that global internet display advertising will reach $176 million by 2022.
When users come across an offer they find interesting, they may want to buy something from an advertiser. That’s when a merchant gets the money. Profit is made when goods and services are sold. Advertisers use ROI to measure whether their activities are really profitable, or whether they have spent more on advertising than they have ultimately earned.
Sometimes the goal is brand awareness, but still all commercial organizations aim to make a profit.
Let’s now address the same issue with publishers.
Who are the publishers within an advertising network?
We have found that advertisers buy audience attention, which can be views, clicks, opt-ins, or downloads. It is logical to assume that they buy these from publishers. Who are they? What are they selling?
Here is the key to understanding the difference between advertisers and publishers. Publishers are those who own websites and are willing to display the offers to their audience.
Publishers find the best place on a website to place an ad unit. They sign up to an ad network and choose the ad format they are willing to place on the website. Experienced publishers skillfully combine different ad formats to generate higher revenue from ad rotation and not annoy users.
Publisher – Definition
How publishers make money
When retailers sell goods, publishers trade their audience, that is, their traffic. Webmasters sell the number of times their audience will see or interact with an ad. That might be one thousand banner impressions, for example. Then the well-known CPM rate (cost-per-mille) comes into play. This term literally means a price for one thousand impressions.
Webmasters care a lot about CPM as it tells how valuable their traffic is and affects their revenue. In our previous article, we explored the main reasons for the decline of CPM.
Advertising behind the scenes: Where, how and when ads can be placed.
After registration, all advertisers can start their first campaign. A campaign is a complex of activities, which we will reveal in a moment.
At Monezilla, advertisers can choose where, how often and at what price they want to display their offers. That is, they decide how much they are willing to pay publishers and which ones. How does this work? There’s no magic, just math plus algorithms.
All advertisers have tools to set up and launch campaigns. With these settings, they can choose where to run ads, who to target, what the ads should look like, and how much they’re willing to pay for the ads. They also decide on the action they want to pay for; this could be 1000 impressions, a click, a purchase, a subscription or some other action. Pricing models like CPM, CPC and CPA.
Advertisers determine the income of publishers
As you may have guessed, advertisers aim to reach the most relevant audience – those willing to increase their ROI: buy, subscribe, download or play.
If they see that Website A is continually feeding them users willing to pay, they will bid higher for that traffic. Therefore, some of the traffic costs more, and some publishers earn more because they deliver the most appropriate traffic to advertisers.
Ad networks have algorithms that monitor and control bids. When they see an increase in demand for traffic from certain GEOs or publishers, they increase the CPM rate.
And that brings us to the most exciting part of the article. Let’s now take a look at how publishers monetize their websites and blogs.
Publishing Backstage: How to monetize website traffic
A publisher’s account is a kind of control center where they monitor and manage their website’s performance and revenue. Once registered, all publishers add the URLs of their websites and offer them as traffic sources for advertisers.
Publishers can choose which ad units/placements they want to display on their websites and how often. Banners, popunders, VAST pre-rolls – these are all units or placements. To find out the most requested ad units, read this guide.
Then get a unique code to put on the website. This code will stream ads from advertisers. Actually, the whole process takes less than 10 minutes.
Ad network can monitor all the URLs and ad placements of each publisher to increase CPM if the traffic from these sources is excellent. In the same way, they can block placements that bring fraudulent traffic or lower CPM rates if the traffic has not brought results for the advertisers.
Publishers make ads work
Just as advertisers determine how much publishers earn, publishers provide the most valuable resource – high-quality traffic that converts into clicks and purchases. In addition, publishers are priceless because they give visibility to goods and services, which is critical in digital marketing.
All commercial organizations are eager to attract as much high-quality traffic as possible to engage with their offerings. They are willing to bid higher for the most prominent GEOs and audiences.
Advertiser vs. Publisher FAQs
No matter how detailed this article is, dozens of tricky questions will always come up for both advertisers and publishers. Let’s clear up at least a few of them.
Can publishers buy traffic?
Of course they can! It’s not the advertiser’s prerogative. Publishers may need to refresh the demographics of their website users or attract more new visitors. In these cases, they will run search ads to attract the most desirable visitors. As you guessed, they will act like advertisers.
Any time you deal with advertising and monetization on the Internet, difficult questions will arise. But fear not! Our team will stand by your side and help you build strong relationships with your partners, whether they are advertisers or publishers.
Popunder or Banner Ads: Which advertising format should be chosen in 2021?
There are now several advertising strategies and formats that are effective enough to appeal to Millennials and Gen Z without annoying them. And what about the “oldies” among ad units? Do popunder ads still dominate the market? Are banner ads capable of making good ROI? Which format is better for advertisers and publishers, popunder or banner ads? This is put under the microscope in this informative guide.
Want to launch a successful ad campaign but not sure whether to go for popunder or banner ads? This post will help you decide.
What are display banner ads?
A banner ad is a rectangular, image-based content displayed on a web page to promote a product, service or brand to web users.
Also known as web ads, banner ads can be static .png or .jpg images or animated Flash multimedia. Banners have been around for quite some time and can be found on many websites because they generate enough clicks and are easy to create.
Monezilla provides banners that fit desktop and mobile screens: 468×60, 728×90, 320×50, 800×440, 300×250, 160×300, 160×600
Advantages of banner ads for advertisers and publishers
One of the most basic advantages of this form of advertising is that the ad content is not difficult to spot. Every internet user already sees them on almost every page they visit.
So with the right design and strategy, banner ads can drive massive traffic, especially when delivered to the right audience.
Easy to create
Another important reason why you should opt for banners is that they are easy to create. Using an image makes it easy to convey so much information to the viewer at a glance. What’s even more interesting is that you can easily design your banner ads using tools like Canva, Google Web Designer, Fotor, and Pixl.
You can also create multiple designs, each to suit the target audience. This works better than reusing the same content for different groups of people.
Familiar to users
These ads are some of the oldest ad formats in use. How can this argument help? It means that boomers and even millennials are pretty used to seeing them. While it might be detrimental in some ways, it’s still a trusted approach to building user reach and brand awareness.
Some experts suggest that visitors don’t mind banners as much as they do other ad formats.
Cost-effective for advertisers. Profitable for publishers
With many competing ad formats (such as in-page push or Social Bar), banners remain one of the most affordable advertising options. Advertisers still rely on them to run global-scale campaigns. Low CPMs may be good news for merchants, but what about publishers? They benefit, too. Even with discretionary payouts, they enjoy a nearly 100 percent fill rate with ads that consistently bring in predictable revenue.
Cost-effective for advertisers. Profitable for publishers.
Display banner ads are the most transparent ad formats and make it easy for potential customers to engage with them. When targeted to a specific audience, banners tend to achieve a high CTR. They also have a pervasive reach and an average high viewability.
Targeting on web pages
People browse the web on all kinds of devices, from mobile phones to tablets to desktop computers. Banners are easy to adapt to your website’s responsive design. Regardless of what device your potential customers are browsing on, they can enjoy their experience on your website and hopefully click on the ad.
Using an appropriate ad format gives you an edge and increases the chances of potential customers/clients clicking on your ad. There are various formats available, but for a wide reach and sure results, you can use our custom ad formats here at Monezilla.
Disadvantages of advertising banners for advertisers and publishers
One of the main disadvantages of ad banners also comes with an advantage: They are widely used. And as a result, users have become too accustomed to them. So much so that the campaigns hardly attract attention anymore; they can be easily ignored.
Banners are also subject to Adblock
As more sophisticated ad blocking tools are developed from time to time, it becomes harder and harder for banners to escape Adblock.
Dynamic banner ads can irritate users
Most advertisers and publishers use dynamic banners to grab viewers’ attention with flashing or moving ads. On one hand, this may be a step in the right direction, but it could also irritate potential customers.
What are pop-up and popunder ads?
A popunder ad appears in a new window or tab behind your current browser window. They work like a coupon at the bottom of a shopping bag in a regular store. On the other hand, a pop-up ad is an interface that suddenly appears to a viewer during their session on a website.
Both popups and popunders contain information designed to elicit an action from the web user, which can range from making a purchase to booking a service with the advertiser.
Popunders, however, are different from popup ads; the latter format is much more intrusive as it appears in front of the web user’s open pages. Popunders are subtle and delicate, which makes them a very effective advertising format.
Benefits of popunder ads for advertisers and publishers.
Dynamic banner ads could irritate users
Speaking of great user experience, Popunder ads are great for digital marketing practices without pushing your brand, services, or practices down your audience’s throat because they open in a new tab or window.
They generate massive views and traffic
Popunders seem to go unnoticed, but they have been shown to generate just as much traffic and conversion as popups, especially on tablets and desktop devices. Thanks to their productivity, the demand for popunder ads is growing rapidly in 2021.
Popunders are immune to adblockers
If you’re looking for an ad type with high adblock immunity, popunders are your best bet. They don’t trigger ad blocking tools or appear on the user’s current page.
No page format restrictions
A common obstacle with other ad formats is that they are restricted in design. Essentially, the advertiser must overlook the offer with a short headline and image. On the other hand, publishers have to find ad space to place banners. With popunders, neither the former nor the latter have these problems.
Popunders are great for retargeting
This format is great for retargeting. You can use this ad type to deliver all the necessary details, enticing offers, etc. You can’t show most of this information to users when they first encounter your ad.
Thus, popunders increase your chances of attracting customers who haven’t converted or reminding your existing viewers about new updates that might make them patronize you even more.
Main disadvantages of Popunder ads for advertisers and publishers.
Not the best format for mobile devices
A major setback with this style of ad is that most mobile users find them annoying. But despite this and the fact that they usually cost more, many reports show that they are still a wise investment when appropriately targeted to relevant pages.
Ads can be disabled
Although immune to most adblock tools, there is a setting in browsers that allows users to automatically close new windows. This drastically limits the reach of pop-under ads.
Poor user behavior with poor design
Mobile users are always looking for quick information when browsing, so they may lack the patience to scroll through open tabs. If they encounter another popunder, they’re more likely to close the tab … unless the ad captivates, excites and offers real value. Not all advertisers are willing to produce a full-page ad that will be that compelling.
How to advertise with banners: tips for advertisers.
- When it comes to banners, it’s best to consult your account manager. The oldest industry format has many hidden dangers. Your manager knows all the dos and don’ts about banners for your industry and especially for your offer.
- Think of multiple banner designs; you will need to change them throughout your campaign as users tend to get bored of the same ads.
- Use contrasting colors for background and headlines.
- Choose different banner sizes for A/B testing and carefully adapt your design to each size.
- Use clear CTAs that provide value. Avoid boring phrases like “Learn more” or “View all items.”
- Create a sense of urgency. Use the FOMO effect along with scarcity and exclusivity accents.
- Monetizing with banner ads: tips for publishers
Combine multiple banner sizes on a website to increase your profits.
- Don’t oversaturate your website with banners. If you place too many, the banners will become annoying and users will ignore them along with your website.
- Build stable quality traffic, as advertisers value conversions, not just impressions and clicks.
- Maximize ad revenue for a given session by linking your blog pages together so users browse as much web content as possible.
Popunders or banner ads? Which would you choose? Pop ads and banners are two of the most effective ad formats widely used in digital marketing.
Instant Website Monetization
When we say “immediately,” we mean immediately. Monezilla thrive for the fastest website approval and moderation. Monezilla‘s Self-Service Platform for publishers is a powerful control panel where you manage the monetization of your website or blog.
If you’re looking for an AdSense alternative, you should take a look at Monezilla, and not just for approval speed. We make it easy for any publisher or webmaster to grow by placing almost no limits on the number of website visitors. Our two and unbreakable rules are traffic quality and traffic authenticity. We also show zero tolerance to bot traffic and spam clicks, which we easily identify and ban.
If you’re new to website monetization or looking for alternative or supportive ways to increase your passive income, check out our updated guide to getting started with Monezilla. We overview the entire platform and guide you step-by-step to set up the publisher dashboard, pretty straight forward is for advertiser also.
Register or sign up as a publisher or advertiser
Your first step to making profits with Monezilla is registration. Please navigate to monezilla.com and choose sign up.
After you hit SIGN UP AS A PUBLISHER OR ADVERTISER, you will be redirected to the registration page. The first step is elementary. You enter your name and email and few other details, and then click CONTINUE.
You see our service message where we ask you to check the email and follow the verification link.
What’s inside a publisher’s account
#1 How to add your website to Monezilla
The first page you see after signing in is the Websites page. It is core for your traffic monetization and business growth. Now you don’t see any items added. Let’s add your first website. Click the blue ADD NEW WEBSITE button.
In a new window, you choose to add zone name unique to your website. That’s the initial step to making money with Monezilla. Although pretty clear, let’s examine it.
Next you will need to choose which types of banners to display on your blog/webiste, creating ad type is straight forward you can’t miss anything, and if you are unsure what to setup, our team will help and create one for you.